And Isaacson has been privileged to witness his extravagances and geniuses like no one else has. The book’s protagonist is either hated or loved - there is no inbetween, especially since he bought Twitter. Elon Musk’s is set to be another megahit. His most successful biography thus far has been that of Steve Jobs, the founder of Apple, published just after his death. Isaacson was a journalist (in a way, he still is), editor of Time magazine, president of CNN and head of the Aspen Institute. His specialty, or obsession, is The Innovators - the title of another one of his books -, the people who have changed the world, be they historical figures or contemporary leaders. On the living room table, there is a book that reproduces the manuscript of Albert Einstein’s Theory of Relativity and another with the complete paintings and drawings of Leonardo DaVinci - the protagonists of two of his monumental biographies. Outside, thousands of people are spending a torrid Labor Day holiday in the park. Isaacson spends most of his time at his home in New Orleans, the city where he was born in 1952, but he receives EL PAÍS in his spacious and elegant New York apartment, in the most esteemed part of Central Park West. That’s how Elon Musk was written - a biography of almost 700 pages with no title other than the name of its protagonist, who is the founder of, among other things, the electric car company Tesla and the satellite and rocket company SpaceX, and, since last October, owner of Twitter (now called X). And the business magnate would not have any control over the book he wrote nor would he be able to read it in advance. Essentially, he would become Musk’s shadow. He would attend all kinds of meetings, have access to his inner circle and many of his texts messages and communications.
The deal, as the writer tells it, was that Isaacson would spend two years by Musk’s side. Elon Musk tweeted in August 2021 that Walter Isaacson was writing his biography.
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